24 Tools to Help You Create Stunning Video Content That Sells Your Brand

 

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This is an updated post from 2015.

When I was 12 or 13, my father thought it would be a good idea for me to get extra mathematics lessons from a well-known teacher in our small town. On Saturday afternoons, I would take a walk to see this teacher by myself (it was a very safe neighborhood) to get those extra lessons.

On my walks on these afternoons guess what I did ? I pretended to be on the Oprah show being interviewed !

It’s been over 20 years since my imaginary talks with Oprah. And things have changed A LOT.

One of the things that has changed ? You don’t need to appear on a syndicated talk show to get your message across to your audience. You don’t necessarily have to pay the gatekeepers to get into the “gate” that leads to fame and fortune.

You and I have access to the same tools that have made others household names and for incredibly low prices too.

If you’re a content creator of any sort and have not created any videos, consider this post official permission for you to start creating, educating, entertaining and getting your message out there with video. Here are 24 inexpensive video tools to help you achieve that.

Video Creation Tools

Adobe Spark Video : You can use Adobe Spark Video as a web application or as a downloadable app on an iOS device. I would not do it justice describing it so I encourage you to play around with it for yourself.

Screencast-O-Matic – Nervous about putting your face on video ? That’s why I love screen capture. Screen capture software ($15/year). This is what I use for my capturing my screen when I create tutorial videos for my Youtube Channel as well as my Udemy courses. It works beautifully and is easy on the pocket.

Camtasia – Camtasia is popular but if you can afford it, it’s probably the best investment ($300 for PC Users, $99 for Mac) you’ll make for a screen capture/video editing software combo. Camstudio is another software you can use to capture

Emaze – Emaze allows you to create extremely stylish presentations. Add your voice to these presentations using any of the screen capture software I’ve mentioned above and you have a masterpiece.

Microsoft PowerPoint – Great for simple recorded presentations. If you don’t have access to this, an alternative would be to use the Presentation software that’s a part of Google Drive.

Videohive – I recently discovered Videohive and what a treasure trove it is! You get editable video templates starting as low as $3 that you can use for everything from intros for your video blogs to explainer videos describing your product or service. Buy  a template from Videohive, find someone on Fiverr or Elance who can edit in your content and voila – you’re on your way to some truly stunning piece of video content.

Videoscribe – Want to create whiteboard animated videos fast ? Videoscribe allows you to do that. They even have a 7-day free trial. You will have to use their premium packages if you want to download the videos you create to your computer.

Windows Movie Maker – Simple video editor for PC. It’s an inexpensive option if you are not ready to buy the one that comes with Camtasia just yet.

Audacity – Audacity to great for editing background noise out of your videos. There are some amazing tutorials on how you can use Audacity to do this on Youtube.

Magisto – I really love Magisto. It easily turns your super bland videos into artistic creations out of this galaxy (that might be a slight exaggeration). Magisto takes your videos/pictures that you want to edit, adds musics and some really cool effects and creates a masterpiece for you. You can download Magisto as an app on Android and Apple devices.

Proprompter – A handy teleprompter without paying for a studio of your own. I got this description from the iTunes store for Proprompter – ProPrompter is the original professional level teleprompter app created by professional teleprompter manufacturer Bodelin technologies for use with your iPad, iPhone or iPod touch as a smooth scrolling teleprompter.

iMovie – Simple video editor for Mac users.

Animoto – Similar to Magisto above, Animoto will take your videos, pictures and text and turn it into a masterpiece. There’s a 14-day free trial (Hint : Do you know why I tell you if there is a free trial ? Because 7 days or 14 days is enough time for you to create some stunning content that could follow you and your brand around for years. Don’t have the money yet ? Take adavantage of the freebies for now & create something phenomenal, put in the work and one day YOU WILL be able to afford it. That’s how I created my first Udemy course – I took advantage of Camtasia’s free 30-day trial to create something that is now generating sales each month. Okay, I’m off my soapbox now.)

Wideo – Another one of my exciting discoveries. You’ll have to try it out for yourself to see how amazing it is though.

Videopad – Great alternative to Camtasia’s video editor.

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Hardware

I use very inexpensive things for creating my own videos. If you’re brave enough to stand in front of the camera for your videos you will a microphone, video camera and good lighting. In my case I use the microphone on my Logitech ClearChat Comfort/USB Headset H390, a Logitech HD Webcam C310 and Limostudio 700W Photography Light Photo Video Studio for lighting. Grand total for all these was around $150 and they give me just what I need.

Outsourcing

If you don’t have time to be editing videos yourself  Fiverr and Elance are both great places to find peeps who will gladly make edits to your videos and make them look super professional. I had someone on Fiverr create this Promo video for my Udemy course on goal-setting.

Sharing

Youtube – Gary Vaynerchuk got his start here and ever since I read his book Crush It! , I made it my goal to get on video and talk about the things I’m passionate about – things like how to build an online presence for ANYTHING you are doing using simple and easily available tools.
I love Youtube and the opportunity to offers anyone (really) to connect with their audience and build their brand. I was on Youtube a few days ago and I was amazed at how larger brands are actively getting in on the action by working with some Youtube stars to bring their products before the audiences of these vloggers. Amazing ! And those vloggers are getting some nice pocket change for those gigs trust me 😉

Wistia – Wistia is a wonderful place to upload your videos and is also a cleaner interface for embedding videos into your website for your more premium content.

Vimeo – Vimeo is similar to Wistia but gives you less storage. I like Wistia better but I must say Vimeo has also been good to me. It also takes longer for your video to go live on Vimeo if you are using their free version.

Facebook – I wrote two posts on why Facebook might be the next big thing in video. You can check out those posts here and here.

 

Was this post helpful to you ? Do you use any tools for video I did not list ? I’d love to know about them. 

 

*This post contains some affiliate links. This means if you click through a link and purchase something, I will be given a small commission. It is not an obligation for you to buy anything. Thanks !!*





  • Hi Gertrude

    Great list of video creation tools

    I find that the ones I reach for the most are camtasia, I don’t think I could live without this tool me a my business partner created a ton a walkthrough videos using camtasia.

    I also use and recommend jing a lot it’s great for customer support if a client has an issue sometimes its so much easier to get your client to make a quick video of the issue.

    As you said Audacity is great for editing audio I’ve used it to add intros and outros to my podcast recordings

    Anyway great resource for anyone needing video creation tools

    I’m going to share this about

    • Hello Mark ,
      Thanks for taking a moment to comment on the post. I really appreciate it !

      Hmm, I did not even think of how people could use Jing in their businesses to answer client questions. That’s a genius idea. I know I used screen capture to help someone figure out some stuff with their e-mail marketing before but I never thought of it as a customer service tool. That’s powerful stuff.

      Oh & thanks for sharing too 😀 Enjoy the rest of your day 😀

  • Christine Knight Bailey

    Oh goodness… no Share buttons? Contact me and I’ll help ya out…

  • Relevant and helpful. Thank you so much for these info. I’d have to check out each one and have a closer look. 🙂

    • Hi Lux ! Nice seeing you on the blog again & for leaving a comment. Have a wonderful week 😀

  • Hello, Gertrude,

    I really like your attitude! I couldn’t agree more with your perspective. I like the tools you’ve shared here today and have featured many of them on my website also.

    Gotta say my fave on your list is Wistia. I love the user experience when viewing videos. Unmatched, in my opinion. I also love to use ScreenFlow for creating screencast videos. I also have Camtasia but much prefer ScreenFlow on my MacBook Pro. 🙂

    Thanks for sharing. 🙂 Hope you have a blessed day.

    ˜Carol

    • Hello Carol,

      Oh yes Wistia ! I was initially on Vimeo but then it would take so long for my videos to “process”. I think I heard of Wistia from Michael Hyatt and I haven’t look back. It really is unmatched.

      Thanks Carol for your kind comment & for stopping by !

  • That’s a great list of resources! Thanks for the article. Keep up the good work and live unstoppable!

    • Absolutely ! Thanks for the enthusiastic comment. 😀

    • Gertrude

      Thanks ! Yes keep living unstoppable.

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