You’ve heard it : content creation is 20% of the work ; promotion is 80%.
I’ve found this to be too true.
The real work of blogging is PROMOTION and making sure the right eyes see that amazing piece of content you’ve created.
Beyond the problem of knowing how to use social media to build a blog, I find that when we as bloggers write individual blog posts, sometimes we are not clear on the different ways we could share that one piece of content.
That’s what this post is about. Maximizing promotion and getting your post into the hands of those who really could use it.
So here are 7 different ways for you to share each blog post you write on social media.
Let’s do this.
7 Ways To Share A Single Blog Post On Social Media
I’m a big believer in creating title images for my blog posts. I usually create one for Pinterest (I place these at the bottom) and then I create one that fits for both Twitter and Facebook (I typically place these on top).
So whichever social media platform you’re using, create title images for your post that work for those particular platforms.
Now, typically when a person shares a link from your blog post on Facebook for instance, an image is pulled from the post to accompany the post. However, I noticed that this does not always happen.
When an image accompanies your blog post link, the likelihood of getting clickthroughs increases by huge margins.
One little trick I use to make sure an image is ALWAYS pulled to accompany my link is to use the Yoast SEO Plugin to configure my “Social” settings.
If you have a self-hosted WordPress site and you haven’t already, install the Yoast SEO Plugin.
Once you have done that, go to “SEO Settings” and then navigate to “Social”.
This page should come up. As you can see, I have entered my information for Pinterest, Facebook and Twitter under the “Accounts” tab.
Then you want to go into the individual social tabs and play around there. From there on, it is more or less you entering information.
The most important thing here is for you to enable Open Graph meta data like I have in the image below. This way, when your post is share to Facebook and Twitter for instance, an image (and necessary data) can be pulled right alongside it.
Did you share 7 tips in your blog post like I am doing today ?
Create an image for each one of those tips and drip them through your social media scheduler.
Slideshare allows you to create slideshows of your content that could drive some serious traffic to your blog. What’s really exciting though is that now Facebook, Twitter Moments and now Instagram Stories all give you opportunities for you to upload images (that can stand in for your slides) so that you deliver your information that way.
Quote or line from the post
You or your VA could read through your post and pull 5-10 quotes or lines from your posts that pack punch and share those.
You already created the content, why not leverage ?
Question + link
Ideally your post answers a question or a problem people are looking for solutions for. Ask the question already going on in people’s heads and present your blog post as the solution.
Personal/Related Story + Link
People connect with people.
It’s the way the market has operated and it is STILL how it operates except now we get to connect with people over the internet. Nevertheless, we can still tell personal stories and anecdotes that tie into the point we are trying to illustrate to get people to see the human side of us while still selling our post to them.
Share a personal story related to the post and share your link along with it.
Yes, infographics are STILL a thing.
When done well, they can garner the attention you need.
If you have the capabilities or use a tool like 99Designs, you can turn your blog post into a catchy infographic that will get shared over and over again on places like Pinterest.
I especially enjoyed this one from Ryan Robinson and the guys at CreativeLive.
There it is.
7 simple ways for you to maximize the promotion of every blog post you write from now on.
Let me know what you think in the comments.
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