Using Search Engine Optimization To Boost Traffic To Your Blog – A Beginner’s Guide (Part 1)

 

Using Search Engine Optimization to Boost Traffic To Your Blog

A few weeks ago, I posted my very first growth blog report.

It was scary and uncomfortable but I did it and it helped me learn what is working so far and how much more work I need to do to take the growth of this blog to the next level.

Doing a blog growth report bared some of the flaws I have in my blogging strategy and today I want to share about a specific area and what I am doing to turn it around for the better.

For the longest time, I avoided any mention of “search engine optimization” or “SEO” like an infectious disease.

It sounded too technical and confusing to me and I wanted 0% of it in my life.

However…

Ignorance is NOT bliss

I have gotten to the point in this blog’s life where I can no longer ignore the power of SEO.

So I am doing what I thought I would NEVER do ! I am actually learning the ins and outs of SEO and you want to know a secret ? So far I am truly loving it.

That’s not to say it is easy.

Anyway, I did not want you to be left behind in this quest to growing your blog with SEO and so in the next few weeks, I will be sharing search optimization tips that will help even the utmost beginner boost traffic to their blog as well as sharing the results of different experiments I will be running to test the tips I’ll be learning.

Sound like a plan ?

Let’s dive right in.

Using Search Engine Optimization to Boost Traffic To Your Blog (Part 1)

First and foremost, if you have not done this already, please go and install Google Analytics on your blog. No excuses.

Just do it and do it NOW.

Everything I will be sharing in this series will center around the data you will be retrieving from Google Analytics.

The plugin I use on this blog (Self-hosted WordPress) to help with that is Google Analyticator.

For my friends who haven’t as yet installed Google Analytics on your blogs, here’s a really quick tutorial I hope you will find helpful.

Quick & Dirty On How To Install Google Analytics On Your Blog

1) Go to www.google.com/analytics and sign in with your Google/Gmail user ID & password.

2) Go to the “Admin” tab.

 

How to Install Google Analytics On Your Blog

 

3) There should be a drop down menu where you can create a new account. Follow the instructions here to create a new account for your website (also known as property).

 

Step 2 GA

 

4) Once you fill in all the required info to create a new account, a tracking ID will be generated for you.

Step 3 GA-2

Google Analytics Instructions For Blogger Blogs

If your blog is on Blogger, installing GA is pretty easy. You will simply need to sign into your blogger account, go into “Settings” in the side bar and then click on “Other”.

Step 7 Blogger

 

This should bring you to a screen that has a space for your Google Analytics code at the bottom.

Copy & paste just the UA number, hit Save Settings and you are done.

Step 8 Blogger

 

Google Analytics Instructions For WordPress Blogs (Self-hosted site)

This is where it gets slightly complicated but NOT to worry. Super-Gertrude is here.

1) If you have not already, download the Google Analyticator plugin. It’s a plugin that makes installing GA on WordPress SO MUCH more easier.

2) This is the Google Analyticator screen & then it is pretty straightforward from here. Enable Google Analytics logging like I have in the screenshot below.

Step 2 WP

 

Make sure to have “Universal analytics.js” selected where it says Tracking Code.

Step 3 WP

Copy and paste the additional code you will find on the page where you first got your UA number.

Step 5 WP

 

Save your changes and you are done installing Google Analytics on WordPress.

Time to Link Google Webmaster Tools To Your Google Analytics Account

Google Webmaster Tools give you extra insight into your Google Analytics data. I will write more about this in the next post.

Today, all we’ll do is link these two essential SEO tools.

– Go to Acquisition in your GA dashboard and then find Search Engine Optimization.

wb tools 1– Underneath Search Engine Optimization, you will see Queries, Landing Pages and Geographical Summaries.

– Click on Queries and this is the screen that will come up :

WB tools 3

 

– Click on the on the button I have circled above to set up your Webmaster/Analytics. If you have not created a Webmaster account for your blog, you will have to do so.

– Fill out the necessary info on the screen that comes up next. And in particular, scroll to the bottom of the page and click on Edit to complete the linking process.

WB tools 4

 

You will be given the chance to choose the website you want to link to your Google Analytics Account.

Like I mentioned before, you would need to have created a Webmaster Tools account for your website.

 

WB tools 5Complete the association by hitting OK and you have officially linked your Google Analytics and Webmaster accounts !

WB tools 6


 

Okay, if you follow these steps, you should be up and running in about 30-45 minutes.

Now it can take up to 24 hours for Google Analytics and 48 hours for Webmaster Tools before you start seeing any data.

The most important thing here is that you have set these tools up and you have linked them. Now the real fun begins.

In the next post in this series, I will go over why linking Webmaster Tools to Google Analytics is SO important and how you can use the data you glean from these tools to drive search engine traffic to your blog posts.

Was this post helpful ? 

Do you have extra questions about Google Analytics or Webmaster tools ?

Let me know in the comments.