In the summer of 2005, a co-worker at the college summer job I was working told me about this new thing called “The Facebook”.
I actually did not get on Facebook until almost 3 years later. And while I expected this “fad” to fizzle out in a few more years, it has not.
In fact, Mark Zuckerberg just gave a speech to hundreds of Facebook group admins about how the focus of the company is changing to putting on emphasis on community building – AKA Facebook Groups.
(Don’t worry, this e-mail is not about creating a Facebook group.)
Throw that in with Facebook Live, Facebook ads, the ability to now even use Messenger to market your business and I am telling you, Facebook is not going away any time soon unless a super world-changing event brings it to an end.
So what can we learn from Facebook as bloggers and solopreneurs ?
3 things stand out to me and I wanted to share that with you.
1) Accept that it can take time for you to build an impactful brand
I think a lot of this has been lost because of the popular stories and hype of the people who made 7-figures in 2 days.
Hint : NOBODY ACTUALLY DOES THIS. I have met with some of these people and let me tell you that a lot of them sometimes conveniently leave out all the work and time it took to get to that point mostly because nobody wants to hear what they “really” did to get to that point.
Don’t be fooled by the hype. Powerful and truly lasting brands take time to build up.
2) Be disciplined to build brick by brick
I will not lie. The work can feel repetitive and mundane sometimes.
But in my 3 years of blogging, unless you have access to a large team doing several things at the same time, being disciplined to build brick by brick and bootstrap your process is an expected part of the process we all need to embrace.
Discipline = small steps everyday + consistency
Facebook might have had venture capitalists backing it but they did commit to building things “brick by brick”.
The company that started in the dorm-room of a Harvard student now owns Instagram and Whatsapp. Both amazing products in their own right but it started with one brick : Facebook.
3) Be attentive to feedback and especially the behavior of your target audience
Yes. Facebook has annoyed me a time or two for making certain changes on their platform. You used to be able to post and have that post read thousands of people for free on business pages.
Not so anymore.
But you see, even though that was annoying for those of us who were using Facebook for business, it was refreshing to those who were not. They were no longer being bombarded with messages from business owners about this great product or that.
Facebook knows their audience and is continuously building a platform that serves that audience.
Facebook recently reached 2 billion users worldwide.
Every 2 in 7 people on the planet is using Facebook. Pause and think about how powerful that is.
And so, while you and I may not necessarily want to build the next Facebook, these are the keys to building a business (or anything really) that lasts.
Let me hear your thoughts in the comments section.
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