Late last year, I read a post on Smart Passive Income where Pat Flynn had tested the number of views and engagement he had received on a video he had posted to Youtube vs one he had uploaded directly to Facebook. The video on Facebook garnered more views and had more engagement than the video on Facebook.
I also was perusing Kim Garst’s blog a few days ago and one of her predictions that Facebook video would outweigh Youtube this year. That’s certainly a bold prediction because I mean it’s Youtube !
BUT Pat and Kim are both onto to something really amazing and I was not about to be left out of the party.
My Own Test
I run a page on Facebook where I share inspiration and encouragement from the Bible . The page has just over 400 people. It’s also important to note that while I would love to post on it several times a day everyday, typically, I post once a day and so that further lowers engagement on my page.
This year, my goal has been to post one video to this page once a week.
Since the beginning of the year, I have posted 3 videos and so far I am thrilled with the results !
Unlike Pat’s test, I have simply been testing my video posts with the other posts I make to the page.
You can see the results for yourself in the screenshot below.
With the 3 videos I have posted (highlighted in the green boxes) I was able to reach an average of 116 as of when I took this screenshot.
An almost 3X increase !
And the engagement in terms of comments, likes and shares also dramatically increased with these video posts.
In light of the fact that Facebook has progressively been decreasing the organic reach of Pages with posts typically reaching less than 10% of people unless you pay to promote your posts this is, phenomenal.
Why Do Video Posts Work So Well On Facebook ?
It is already known that video content is more likely to be shared on social media. I also know that Facebook in the past year has been upping their game when it comes to video sharing.
However, I believe that Facebook Video presents a new opportunity for bloggers and business owners because ;
- It gives us an opportunity to connect with our audiences on Facebook in an authentic + personal way that goes beyond nicely crafted text posts and graphics.
- People on your Facebook Page are your target audience. They are typically dedicated fans (minus the occasional annoying troll). And so, they are more likely to like, comment and share your videos which further increases/expands your influence (think more exposure for your brand, more sales & more growth). Same thing with non-video posts except BETTER.
Facebook is combining an already viral platform with aspects of Youtube that have had us enamored since its’ inception. I plan on using it more and I will be reporting my findings as time goes on.
If you are already putting out content on Youtube, how about experimenting with duplicating that content on Facebook as well ?
A Question For You
Have you tried posting videos to your Facebook Page recently ? How have the results been? I would be interested to know the results you’ve been getting especially if you have a page bigger than mine !