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The business of online courses was estimated at $107 billion dollars in 2015.
And if you are reading this it is likely you have contributed to this industry in one way or another.
Personally I have been on either side of the coin where I have purchased as well as sold online courses.
But what is this industry’s “dirty little secret” ?
85-90% of people who buy online courses never finish the course.
As a matter of fact, you didn’t need to know that statistic, did you ?
You have been a “course-skipper” in the past, haven’t you ?
It is incredibly sad to me that all this valuable information we have bought with hard-earned money goes to waste and as a result of that, the very knowledge that we could implement in our lives and businesses to help us move forward never gets used.
If you are one of those “course-skippers”, I am not here to chastise you !
I actually want to help you get the most for the hard-earned money you are spending on online courses.
5 tips for getting the MOST out of the online course you just spent your hard-earned money on
#1 – Don’t take a course before you are ready
I dare say that a lot of people take courses long, long before they are actually ready to take the course.
I know a lot of online marketers build urgency and scarcity into their sales funnels so people buy the course right here and right now.
But imagine this scenario : let’s say you absolutely don’t have the money for running Adwords campaigns for your business.
However, because online marketer A says their course is only available till Thursday and after that they will triple the price so you buy it.
You go ahead and buy it for fear of losing out.
And you go through the first and second modules but realize you are just not at that place financially for it so you put it aside for now and decide to come back to it later.
The likelihood of you coming back to the course even after you have enough funds to run those Adwords campaigns is very low. And possibly by then you would just hire it out to someone to do anyway !
So how do we avoid similar scenarios ?
I like to employ what I have heard a few people call “on-time learning” : I only learn what I NEED to know at a given season in my life or business and implement ONLY that.
When I really wanted to get serious with freelance writing, I jumped and bought a course on establishing a six-figure writing business.
More recently, I wanted to get specialized and start providing copy-writing services. I bought one of the top copy-writing courses to help me SPECIFICALLY with that.
Do you see the trend here ?
I am not buying every course out there.
I am buying specific courses for specific reasons.
Because I am hungry for the information, I get through the course material.
Taking a specific course for specific reasons comes with :
- really knowing yourself
- knowing where you are in your personal blog-business journey
- what goals you have set for yourself
- and the lengths you are prepared to go to to achieve those goals
Once you have figured this out, you can then decide what is necessary and what is “clutter” right now.
#2 – Decide to take the course you just bought as seriously as a high school or college class
How badly do you want the results of the course ?
If you want it badly enough, you will take it as seriously as you took any high school or college course.
So do that.
#3 – Allocate “working time” to complete course modules
Now that you’ve decided you are ready for the course and that you want the results it is time for you to map out and allocate time blocks in which you will complete course modules so as to extract the most information out of the course.
I love time-blocking and use it for accomplishing many tasks including writing books and completing client projects.
Your working time will be a time of the day where thing are quieter for you and when you have no distractions.
Here’s an example of what I would do.
- Clear the clutter off your desk
- Grab a notebook and pen where you will jot down important action points or open up a note-taking app on your iPad
- Turn off your phone !
- Set a timer for one hour and do nothing in that time but consume content
Super simple, eh?
It’s usually the simple stuff that take you further in life.
#4 – For each study session, summarize the implementable points and implement them immediately
You just followed the simple 4-step system above to help you learn some information from a course you purchase.
Now it is time to implement that information.
Don’t overlook the simplicity of instructions given in a good course.
When I took Making Sense of Affiliate Marketing some of the points made by the instructor made me go “Well, duh ! Everyone knows that !”
But guess what ?
Silly me had not done these things.
I was earning near zero in affiliate income at this point – even though my traffic was nothing to be scoffed at.
I sucked up the pride and went and did exactly what was detailed in that section of the course.
Over the next 2 months, my affiliate income went into the hundreds of dollars instead of zero.
So, after your 1 hour session of studying, take the 5, 10 or 30 minutes it will take you to actually implement the course information and just do it.
It will be paying off for MONTHS to come.
#5 – Do a “before and after” analysis of the information
We all love a good “before and after” story, don’t we ?
It is why “Extreme Makeover”-type shows are so popular.
It is always so good to take stock of where you were before you took a course and where you are after.
Now of course, you cannot analyze this if you never delved into the course information in the first place.
But when you do, you will be ale to see how far you have come just taking an hour everyday to learn and implement information from a course you are spending precious money on.
I don’t like to throw money away.
I am assuming, you don’t either.
However the data says 90% of us are in fact doing exactly that when it comes to online courses.
It is time to nip it in the bud !
Here’s what I want you to do.
Bookmark this post. The next time you buy an online course, I want you to print this out and use the steps I outlined.
You will be pleasantly surprised at the wins you will achieve in so little time.
Let me hear your thoughts in the comments.