Let’s be honest: running your own business takes work.
Some sleepless nights.
Some days when you have to wait until the client or affiliate program pays up.
Launching products that you thought an audience would dig only cricket sounds to be hard.
It’s rough out here!
And so when a friend of mine reached out recently and mentioned she was feeling stuck in her business, I immediately could identify!
This year is my fourth year actively blogging and feeling “stuck” is something I have over and over again.
So how do you overcome it?
In this post, I’ll share with you 3 things I have done in the past to get over that creative funk and get back to producing work that serves and brings in income.
What to do when you feel stuck in life and business
#1 – Refocus
Sometimes the reason you’re feeling stuck is because you have lost your focus.
I don’t know about you but this happens to me a lot.
I will start on one path and then will watch a video about how Ms ABC is using Facebook to land clients and then I will shift my attention from what I was doing before to check out the “new” strategy someone is sharing.
It’s also called “Shiny Object Syndrome”.
Here’s the deal, for most of us solopreneurs, there is only so much we can do in any given day, week or month.
Try as you may:
- You cannot rock EVERY social media platform out there
- You cannot launch thing after thing “hoping” something works
- You cannot start two or three freelance businesses at once
It is hard when you’re not focused.
So sit down and ask yourself “What is it that I want to do in my business?
And “How can I follow one course of action until success?“
I asked myself this question at the beginning of 2017 and decided I was going to focus on freelance writing.
For a year before that, a bulk of my income came from being a social media manager.
In fact, I occasionally still handle social media for clients.
However, my focus for the last 18 months has been on building a writing business.
Once I began to focus on that and built a reputation around the role of “writer”, my income increased significantly.
So figure out what it is you want to do, be very clear about it and cut everything else out.
#2 – Refine your skills
Truth bomb: sometimes the reason you’re not moving forward is because you are not learning new skills.
The blogging tactics that worked five years ago don’t work in 2018.
Just as an example, in 2015, a few months after I started my blog, StumbleUpon was one of my hottest sources for blog traffic.
Today StumbleUpon does not exist.
If that was the only way I was learning to build traffic, my blog would be a hot mess right now.
Are you having trouble selling a product you know your audience wants?
Perhaps you’re not writing copy that is enticing enough for them to buy.
In this case, do a deep dive on copy-writing (or you hire your sales pages out to be written by an expert – but that is another topic for another day!).
Not sure how to build your writing business, invest in a course from someone who you reliably know makes 6 figures each year in their writing business.
The beauty of refining your skills is that these days, information is ridiculously abundant.
You could spend a month searching on Google and piecing all the blocks together.
Or you could invest in a book, course or coaching that teaches you these skills.
I personally prefer the latter because it always cuts my learning curve by 50% or more.
Yes, you read that right.
When you feel stuck in your business, one of the best things you can do is to socialize.
Find other bloggers, vloggers, podcasters or freelancers to collaborate with and create some amazing work.
Sometimes the reason you’re stuck is because you are marketing to the same audience and other people who could be your ideal clients have not heard your message yet.Via @geenonterah: Sometimes the reason you're stuck is because you are marketing to the same audience and other people who could be your ideal clients have not heard your message yet. Click To Tweet
I do realize that sometimes people think it’s a competition in the online world but the reality is that, it is not.
There are 7 billion people on the planet.
And although the US and other developed countries may seem to be the major markets most people market to, there are several emerging markets around the world that are also hungry for your content.
So don’t think “Oh if I show up on their thing then I will not be a unicorn anymore.”
Drop that thinking.
You will get further with collaboration than on your own.
Being a solo boss takes hard work.
If there is one thing I’ve learned on this journey of building a business it is that you cannot do this thing alone.
It is also not uncommon to feel stuck on this journey.
When you do, applying the tips above will help you get unstuck!
I’m excited to hear your thoughts in the comments below.
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